ARLA DAIRY

Live Unprocessed  Campaign


Big dairy in the US didn’t like this campaign.
In fact, they filed a cease and desist against us. 

Mission accomplished.
Team
Brian Lambert (co-CD)
Doug Pedersen (AD)
Ryan Falch (CW)

 Editor's Pick, Creativity
SABRE (PR) Awards
PRWeek
Case Study:

Teasers:



TV:




Social:

Website:

OOH/Print:

Live Unprocessed Film Premier Event:

We showcased the films on the big screen at a celebrity-filled screening.  



The Untaste Test:

More Social: