EAS
Unstoppable Tour Campaign
We created a social-based campaign following one athlete as he attempts to compete in 30 sports in 30 days in 30 cities across the United States.
Fueled by EAS Sports Nutrition.
He survived.
Team:
Liz Paradise (CD) / Josh Leutz (ACD)
Matt Trego (AD) / Meg Douglass (AD)
Will Dean (AD) / Shaun Sundholm (AD),
Mona Hasan (co-CW)
One Show Interactive
One Show Entertainment
IAB MIXX
Effies
Liz Paradise (CD) / Josh Leutz (ACD)
Matt Trego (AD) / Meg Douglass (AD)
Will Dean (AD) / Shaun Sundholm (AD),
Mona Hasan (co-CW)
One Show Interactive
One Show Entertainment
IAB MIXX
Effies
The Campaign Hub:
Case Study:
Trailer:
Day 3 - Rugby in Boston:
Day 10 - Tower Running in Chicago:
Day 5 - Boxing in Philadelphia:
Day 17 - Firefighter Fitness in Carlsbad, NM:
Banners: