Find Yourself Off-Road
Let the people who actually use BFG tires, show others what's possible with BFG tires on your vehicle.
Team
GCD: Laura Nelli (GCD)
Harry deGrood (CW)
Dave Kania (AD)
GCD: Laura Nelli (GCD)
Harry deGrood (CW)
Dave Kania (AD)
Trail Terrain +
Introducing the off-roading capability of BFGoodrich tires to a broader audience, we turned to music. And not just any kind of music. We turned to the classic journey vibe of the sea shanty.
KO3 Launch
The BFGoodrich KO2 tire was an icon in the off-roading community. Replacing it was fraught with nervousness and trepidation (and more than a few clenched buttcheeks).
But when we launched the campaign "Legendary Toughness, Made Tougher," showcasing three legendary builders kicking ass with the new KO3, the off-road community embraced the tire with open arms.
The campaign covered TV, social, banners, in-store, and even print.
BFGOODRICH SOCIAL
For three years, I led the social feeds for BFGoodrich North America. From scrappy shoots, testimonials, tire porn, UGC competitions, and everything in between, we made a ton of content for very little moolah.
